tv-anarchy/v2/docs/marketing
Natalie 4a2ceb9781 feat(offline): inline star-to-keep and trash-to-cull on cache rows
Surface the existing pin (keep-from-cull) and per-file delete actions as
visible inline buttons on each offline cache row instead of context-menu-only:
a star toggles protection from auto-cull (and restore-if-missing), a trash
culls that file early. Aligns wording/icons to the star metaphor.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-06-30 00:12:41 -04:00
..
academic-research.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
demo-script.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
faq.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
founder-post.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
gtm-strategy.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
one-pager.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
press-release.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
privacy-positioning.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
README.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00
technical-appendix.md feat(offline): inline star-to-keep and trash-to-cull on cache rows 2026-06-30 00:12:41 -04:00

TV Anarchy — marketing & press kit

External-facing materials for go-to-market. Not in-app copy, not operator runbooks.

Press tagline: Napster for Netflix

Asset File Use
GTM strategy gtm-strategy.md Internal: phases, channels, guardrails
One-pager one-pager.md Journalists, investors, quick forward
Demo script demo-script.md 6090s screen recording storyboard
Founder post founder-post.md Blog / newsletter launch narrative
Technical appendix technical-appendix.md Builders & technical press
FAQ faq.md Comments, interviews, support
Privacy & piracy responses privacy-positioning.md Studio objections, surveillance counter-frame
Academic research academic-research.md Annotated bibliography + evidence map for privacy/GTM claims
Press release template press-release.md Capability-milestone announcements

When to use what

Broad press / social     → one-pager + demo video (from demo-script)
Personal launch          → founder-post
Hacker News / builders   → founder-post lede + technical-appendix
Capability milestone     → press-release (fill template) + FAQ delta

What we do not put in marketing copy

  • WireGuard / mesh setup steps (→ docs/operations.md)
  • fleet.json, governor daemon internals
  • BitTorrent as the headline (retention/sync, not acquisition pitch)
  • "v2" as a product version — v2 is an internal engineering lens

Staged announcements

Ship capabilities, not version numbers. See gtm-strategy.md for the phase → pressable moment map.

Assets to produce (not in repo)

  • assets/demo-90s.mp4 — record from demo-script.md
  • assets/screenshot-library.png — Home or Library grid
  • assets/screenshot-player.png — Player on always-on host or local client
  • assets/screenshot-search.png — Search → add flow (blur sensitive titles)
  • assets/architecture-diagram.png — export from technical-appendix mermaid

Store binaries outside git or in a release asset bundle; reference paths in copy as placeholders until captured.

Canonical positioning

Field Value
Product name TV Anarchy
Repo / binary TVAnarchy
Tagline Napster for Netflix
Subline Netflix-like UX on a library you own
Arguments (3) Surveillance · Budget · Open source
Primary audience (v1 GTM) Homelab / personal media stack operators
Secondary audience Privacy-minded streamers, technical friends

Update this kit when a GTM milestone ships (see gtm-strategy exit criteria).